CRAFTED

A different kind of communications company. We dare greater.

Welcome to Crafted Communications


Crafted knows that communications is a journey, not a destination. Our sole reason for being is a passion to help great brands become even greater through impactful and strategic communications, and we pride ourselves on having the best and brightest talent in the industry. We are smart, collaborative and tireless in our pursuit of excellence and wholly grateful for the work entrusted to us.

Built outside the structured walls of a traditional agency, we are small by design and different by choice. Our strategic thinking is at the core of what we do – from shifting a brand’s reputation or calmly and expertly navigating a crisis, to launching revolutionary products and moving industries forward.

We’re people first, putting our clients and team above all else. We understand the demands of today’s work environment, so we strive to ensure we understand the needs of our clients, nourish relationships and individualize our approach, freeing our team to do what they do best – think and act to move mountains.

FOOD & WELLNESS

We proudly represent brands that are healthier for people and the planet. We focus on food & beverage, health & wellness and social consciousness. We understand the trends and issues that affect companies making a difference, and have deep expertise in crafting strategic programs that generate awareness, engage audiences and make an impact.

TECHNOLOGY

The technology team at Crafted brings decades of experience in driving smart, strategic, creative, award-winning work for clients across ad tech, consumer electronics, digital entertainment, e-commerce, gaming, mobile/telecom and more. We also help brands and industries outside of the traditional tech landscape understand how technology is shaping their future as well. We don’t just work in tech, we live tech – it’s a true passion area for our team.

LIFESTYLE

We thrive on helping grow the ideas, products and services that impact us as consumers and stand to positively affect our lives. Lifestyle crosses both food and tech, but also includes travel, automotive, apparel & accessories, and home products. We seek clients that change the way we live or work, for the better.

OUR WORK

TRUE PARTNERSHIP DRIVES GREAT RESULTS

We are proud of the brands and clients we have worked with, who we follow to new positions and companies. Our business has been built on referral and word of mouth because the common element through all of our campaigns is a relentless focus on truly understanding our clients and their needs, and delivering results that exceed their expectations.

OUR MANAGEMENT TEAM

Lisa Robinson

Lisa Robinson

Partner and Managing Director, Food & Wellness Practice

Lisa Robinson is a founding partner of Crafted Communications, serving as a strategic and creative lead across consumer and technology clients. She previously served as General Manager of Zeno Group Los Angeles, where she led and provided brand and issues management support to Kia Motors, Nature's Path, SIRIUS and T-Mobile. As Chief Creative Officer for Zeno Group, Lisa provided innovative thinking and problem-solving for each client engagement to garner maximum results.

Jessica Vitale

Jessica Vitale

Partner and Health & Wellness Expert

Jessica Vitale is a founding partner of Crafted Communications, with an expertise in developing and implementing comprehensive programs that launch brands and build buzz for consumer health & wellness and food & beverage products. Previously, she built the Wellness practice at Zeno Group and her experience includes work on leading brands such as Evolution Fresh, Nature’s Path and ONE Coconut Water. Jessica is passionate about helping grow brands that are making a positive impact on our health & wellness.

Molly Mulloy

Molly Mulloy

Partner and Managing Director, Technology Practice

Before joining Crafted Communications, Molly Mulloy led technology and consumer marketing practices/teams for some of the world's largest agencies, including Edelman, MWW, and Zeno Group. A geek at heart, Molly stays on top of consumer tech trends to ensure her clients are leading forward-thinking, strategic programs and campaigns. She has worked across – and with companies originating from the U.S., Europe and Asia, including Expedia, Gap, Inc., HP, Mattel, Microsoft, Opera Software, Optoma, Red Bull Media House, Samsung, Starbucks, Texas Instruments, T-Mobile, Wargaming, WIRED and ZTE.

Kari Ramsey

Kari Ramsey

Vice President

Kari Ramsey works across the technology and consumer teams at Crafted Communications, and most recently ran a practice group at MWW in Los Angeles. Her experience spans B2C and B2B, including Expedia, Inc., T-Mobile, ADARA, Air New Zealand, Apollo Education Group, DreamWorks Animation, Epson 3LCD and more. Kari also oversaw the U.S. launch and managed international programs for Amazon’s first smartphone, the Amazon Fire Phone, and worked in branded entertainment at Matter, Edelman’s entertainment arm.


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