Our Superpower
LIsa Robinson
Co-founder and partner
Lisa serves as strategic and creative lead across Crafted clients. She previously served as General Manager of Zeno Group Los Angeles, where she led and provided brand and issues management support to Kia Motors, Nature’s Path, SIRIUS, and T-Mobile. Lisa’s superpower is creative thinking that maps to business strategies.
Molly Mulloy
Partner
Molly has more than two decades of experience working with tech and consumer brands across the globe – both Fortune 500 and startups, including Expedia Group, Samsung, and Starbucks. She has run practices and offices for Edelman, Zeno Group, and MWW before joining Crafted as a partner to build out the technology practice. Her superpower is strategic thinking.
Kari Ramsey
Managing Director
Kari has experience working with consumer, tech, and travel brands across B2C, B2B, and branded entertainment, including Expedia Group, Air New Zealand, DreamWorks Animation, and Epson. She flawlessly runs many of Crafted’s biggest partner programs and teams. Prior to joining Crafted, she held senior positions at MWW, Zeno Group, and Edelman. Her superpower is all management – brand, client, and project.
Jessica Vitale
Co-founder and Executive Vice President
Jess co-founded Crafted after spending almost a decade at Zeno Group (Edelman) where she started the Wellness practice. She is passionate about helping brands that are creating a positive change in people and the planet. Her PR Superpower is crafting strategic communications programs that make an impact.
Stefanie Fricke
Vice President
Stefanie has more than 15 years of creating unique and compelling stories for brands, big and small, including Expedia Group, Microsoft, Motorola, and SAP Concur. Her career spans years with Edelman and Weber Shandwick before landing at Crafted. A superb writer, Stef’s superpower is crafting compelling content.
Allie Marsh
Vice President
Allie has over a decade of experience with consumer and lifestyle brands, including Amazon, Disney, NFL, Plenty of Fish, and Taco Bell. Allie was recently awarded Media Relations Professional of The Year and recognized as a Top Women in Communications by Ragan and PR Daily. Her superpower is flawlessly executing media events.
Kimmi Lorman
Senior Account Director
Kimmi works with both consumer and technology clients, specializing in startup storytelling, project management, media relations and creative ideation. She worked at Australia-based Sling & Stone and Brew PR, doing amazing work for Disney, Third Love, and Parachute Home. Speed is her superpower, doing incredible work while always beating deadlines by a mile.
Suzette Plumley
Account Supervisor
Suzette has experience working with food and beverage and consumer tech brands, including Califia Farms, The Little Potato Company, Litehouse, Optoma and Plex. Her superpower is landing impactful media placements and influencer relations.
Natalie Scott
Account Executive
Natalie supports PR campaigns, media relations, and strategy, content development and more for a variety of B2B technology, travel, consumer technology and lifestyle brands. With an eye for design and a love for pop culture, Natalie enjoys being creative wherever she can. Her superpower is bringing amazing design work to all Crafted does.
Alexis Wagner
Assistant Account Executive
Alexis started her PR career at Crafted as an Account Coordinator after graduating from St. John’s University with a B.S. in Communications. In her current role, Alexis supports PR campaigns and media relations for Crafted’s consumer technology and alternative finance clients. Her superpower is media relations.