Crafted Insights
Product reviews convert sales; here’s how to successfully execute a reviews programs
Review programs are an essential piece to product PR and key to driving exposure and sales for clients. Behind every successful product review program is a well laid out game plan and hours upon hours of strategic thinking, materials development, and preparation to ensure your client’s product is perceived well by consumers. Here are a few tips to keep in mind as you map out your review program...
Viral PR Campaigns & What We’ve Learned from Them
PR campaigns can either soar or sink, with their impact ranging from the brilliantly executed to the cringe-worthy “oopsies” that have the potential to haunt a brand for years. Despite careful planning and many iterations of feedback from various stakeholders, even the most well-intentioned ideas can be misinterpreted, leading to unexpected or undesired outcomes
Crafted @ 10
Most agencies start with a dream or vision; Crafted Communications started with clients. Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted to hire them as the agency of record. This would require the resignation of several smaller brands, one of which had been a client...
The Power of Enthusiasts and their PR Impact
In the vast world we live in, you're bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called "fandoms,” which consist of die-hard fans who engage with content in a variety of ways. They might dive deep into lore and storytelling, run specialized social media accounts, or...
Managing & Maintaining Media Relationships
Media relationships are crucial for any Public Relations professional, as they act as the bridge between your clients and their audience. Establishing strong media relations skills is not just about securing coverage, rather it’s about crafting a story that will further improve brand awareness and credibility for your client. With rapid changes happening within the media landscape, how do we...
PR x Affiliate Marketing: A Winning Formula
Chocolate and peanut butter. Popcorn and a movie. Tuesdays and Tacos. Some things just go together and make each other better. That’s also true of marketing functions. Ideally, no marketing function exists in a vacuum; an impactful program should be integrated and synergistic, with tactics working together and amplifying each other. As public relations (PR) continues to evolve, it has...