Crafted Insights

Crafted @ 10 

Crafted @ 10 

Most agencies start with a dream or vision; Crafted Communications started with clients.  Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted to hire them as the agency of record. This would require the resignation of several smaller brands, one of which had been a client...

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The Power of Enthusiasts and their PR Impact

The Power of Enthusiasts and their PR Impact

In the vast world we live in, you're bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called "fandoms,” which consist of die-hard fans who engage with content in a variety of ways. They might dive deep into lore and storytelling, run specialized social media accounts, or...

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Managing & Maintaining Media Relationships  

Managing & Maintaining Media Relationships  

Media relationships are crucial for any Public Relations professional, as they act as the bridge between your clients and their audience. Establishing strong media relations skills is not just about securing coverage, rather it’s about crafting a story that will further improve brand awareness and credibility for your client. With rapid changes happening within the media landscape, how do we...

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PR x Affiliate Marketing: A Winning Formula

PR x Affiliate Marketing: A Winning Formula

Chocolate and peanut butter. Popcorn and a movie. Tuesdays and Tacos. Some things just go together and make each other better.  That’s also true of marketing functions. Ideally, no marketing function exists in a vacuum; an impactful program should be integrated and synergistic, with tactics working together and amplifying each other.  As public relations (PR) continues to evolve, it has...

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How PR Pros Can Leverage AI 

How PR Pros Can Leverage AI 

Public relations professionals are no strangers to the ever-changing media landscape and the need to keep up with technological advances. How PR pros operate looks different than it did ten or even five years ago. As AI continues to evolve, publicists have the opportunity to leverage AI and stay ahead of the curve. My Crafted colleague tackled the question of whether generative AI is a friend or...

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Mastering B2B Executive Thought Leadership

Mastering B2B Executive Thought Leadership

Business-to-business (B2B) thought leadership isn’t always the most glamorous and doesn't garner a ton of fanfare, but it can be one of the most valuable elements of a communications program, if done right. Thought leadership, while a vague term that can be interpreted in many different ways, comes down to using insights and expertise to establish an authentic, forward-thinking voice for a...

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