Crafted Insights
The Power of Enthusiasts and their PR Impact
In the vast world we live in, you're bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called "fandoms,” which consist of die-hard fans who engage with content in a variety of ways. They might dive deep into lore and storytelling, run specialized social media accounts, or...
Managing & Maintaining Media Relationships
Media relationships are crucial for any Public Relations professional, as they act as the bridge between your clients and their audience. Establishing strong media relations skills is not just about securing coverage, rather it’s about crafting a story that will further improve brand awareness and credibility for your client. With rapid changes happening within the media landscape, how do we...
PR x Affiliate Marketing: A Winning Formula
Chocolate and peanut butter. Popcorn and a movie. Tuesdays and Tacos. Some things just go together and make each other better. That’s also true of marketing functions. Ideally, no marketing function exists in a vacuum; an impactful program should be integrated and synergistic, with tactics working together and amplifying each other. As public relations (PR) continues to evolve, it has...
How PR Pros Can Leverage AI
Public relations professionals are no strangers to the ever-changing media landscape and the need to keep up with technological advances. How PR pros operate looks different than it did ten or even five years ago. As AI continues to evolve, publicists have the opportunity to leverage AI and stay ahead of the curve. My Crafted colleague tackled the question of whether generative AI is a friend or...
Mastering B2B Executive Thought Leadership
Business-to-business (B2B) thought leadership isn’t always the most glamorous and doesn't garner a ton of fanfare, but it can be one of the most valuable elements of a communications program, if done right. Thought leadership, while a vague term that can be interpreted in many different ways, comes down to using insights and expertise to establish an authentic, forward-thinking voice for a...
Agility in PR: What to Do When Breaking News Impacts Your Launch
We’ve all been there: months spent planning, perfecting messaging, training spokespeople, coordinating with vendors – and just as you’re ready to share the fruits of your labor with the world – something happens. Whether it’s an incident that causes a local swell of fury in the city in which you’re planning an activation, an unexpected moment in pop culture that gets everyone talking, or a...