...

Crafted Insights

PR Wisdom

PR Wisdom

One of the many gifts that come from having worked across some of the world’s top agencies in my 40-year career, is the wealth of wisdom and advice from which I have benefited. Some of these sage words that were uttered decades ago still serve as a guiding light for me today. And as many of us do, I’ve share these adages with my teams over the years - and now would like to share with you....

read more
Product reviews convert sales; here’s how to successfully execute a reviews programs

Product reviews convert sales; here’s how to successfully execute a reviews programs

Review programs are an essential piece to product PR and key to driving exposure and sales for clients. Behind every successful product review program is a well laid out game plan and hours upon hours of strategic thinking, materials development, and preparation to ensure your client’s product is perceived well by consumers. Here are a few tips to keep in mind as you map out your review program...

read more
Viral PR Campaigns & What We’ve Learned from Them

Viral PR Campaigns & What We’ve Learned from Them

PR campaigns can either soar or sink, with their impact ranging from the brilliantly executed to the cringe-worthy “oopsies” that have the potential to haunt a brand for years. Despite careful planning and many iterations of feedback from various stakeholders, even the most well-intentioned ideas can be misinterpreted, leading to unexpected or undesired outcomes

read more
Crafted @ 10 

Crafted @ 10 

Most agencies start with a dream or vision; Crafted Communications started with clients.  Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted to hire them as the agency of record. This would require the resignation of several smaller brands, one of which had been a client...

read more
The Power of Enthusiasts and their PR Impact

The Power of Enthusiasts and their PR Impact

In the vast world we live in, you're bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called "fandoms,” which consist of die-hard fans who engage with content in a variety of ways. They might dive deep into lore and storytelling, run specialized social media accounts, or...

read more
Managing & Maintaining Media Relationships  

Managing & Maintaining Media Relationships  

Media relationships are crucial for any Public Relations professional, as they act as the bridge between your clients and their audience. Establishing strong media relations skills is not just about securing coverage, rather it’s about crafting a story that will further improve brand awareness and credibility for your client. With rapid changes happening within the media landscape, how do we...

read more