by Lisa Robinson | May 23, 2024 | Insights, Marketing & PR
One of the many gifts that come from having worked across some of the world’s top agencies in my 40-year career, is the wealth of wisdom and advice from which I have benefited. Some of these sage words that were uttered decades ago still serve as a guiding light for...
by Lisa Robinson | Feb 12, 2024 | Crafted Updates, Insights, Marketing & PR
Most agencies start with a dream or vision; Crafted Communications started with clients. Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted...
by Lisa Robinson | Jun 1, 2023 | Innovation, Insights, Marketing & PR
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four...
by Lisa Robinson | Nov 24, 2022 | Crafted Updates
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! At many holiday tables across America, friends and family gather to share meals and tp what and to whom they are grateful. It is a beautiful custom, but like many, we know that...
