Most agencies start with a dream or vision; Crafted Communications started with clients. Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted...
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four...
As marketers, our branding ironically often falls to the wayside. We are laser focused on our clients, often to the detriment of our brand. Much time and thought were put into who we were when the agency was formed nearly 9 years ago – but as we know, companies and...
Welcome to WordPress. This is your first post. Edit or delete it, then start writing! At many holiday tables across America, friends and family gather to share meals and tp what and to whom they are grateful. It is a beautiful custom, but like many, we know that...
