by Miranda Maldonado | Aug 23, 2023 | Innovation, Insights, Marketing & PR
Public relations professionals are no strangers to the ever-changing media landscape and the need to keep up with technological advances. How PR pros operate looks different than it did ten or even five years ago. As AI continues to evolve, publicists have the...
by Suzette Plumley | Jul 25, 2023 | Innovation, Insights, Marketing & PR
Fostering meaningful relationships with journalists is an integral part of any brand’s media relations program. In the crowded inboxes of reporters today, it’s no surprise that media relationships can make all the difference when it comes to breaking through to a...
by Lisa Robinson | Jun 1, 2023 | Innovation, Insights, Marketing & PR
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four...
by Molly Mulloy | Dec 6, 2022 | Crafted Updates, Innovation, Marketing & PR
As marketers, our branding ironically often falls to the wayside. We are laser focused on our clients, often to the detriment of our brand. Much time and thought were put into who we were when the agency was formed nearly 9 years ago – but as we know, companies and...
