One of the many gifts that come from having worked across some of the world’s top agencies in my 40-year career, is the wealth of wisdom and advice from which I have benefited. Some of these sage words that were uttered decades ago still serve as a guiding light for...
Review programs are an essential piece to product PR and key to driving exposure and sales for clients. Behind every successful product review program is a well laid out game plan and hours upon hours of strategic thinking, materials development, and preparation to...
Viral PR Campaigns & What We’ve Learned from Them PR campaigns can either soar or sink, with their impact ranging from the brilliantly executed to the cringe-worthy “oopsies” that have the potential to haunt a brand for years. Despite careful planning and...
Most agencies start with a dream or vision; Crafted Communications started with clients. Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted...
In the vast world we live in, you’re bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called “fandoms,” which consist of die-hard fans...
Media relationships are crucial for any Public Relations professional, as they act as the bridge between your clients and their audience. Establishing strong media relations skills is not just about securing coverage, rather it’s about crafting a story that will...
