Review programs are an essential piece to product PR and key to driving exposure and sales for clients. Behind every successful product review program is a well laid out game plan and hours upon hours of strategic thinking, materials development, and preparation to...
In the vast world we live in, you’re bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called “fandoms,” which consist of die-hard fans...