by Ashley Goncena | Apr 11, 2024 | Digital Lifestyle, Food & Beverage, Insights, Marketing & PR
Review programs are an essential piece to product PR and key to driving exposure and sales for clients. Behind every successful product review program is a well laid out game plan and hours upon hours of strategic thinking, materials development, and preparation to...
by Lisa Robinson | Feb 12, 2024 | Crafted Updates, Insights, Marketing & PR
Most agencies start with a dream or vision; Crafted Communications started with clients. Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted...
by Natalie Scott | Nov 15, 2023 | Digital Lifestyle, Insights, Marketing & PR
In the vast world we live in, you’re bound to run into a handful of enthusiasts, or people who take their passion to the next level. In the context of pop culture, you might see these groups of enthusiasts called “fandoms,” which consist of die-hard fans...
by Alexis Wagner | Oct 31, 2023 | Insights, Marketing & PR
Media relationships are crucial for any Public Relations professional, as they act as the bridge between your clients and their audience. Establishing strong media relations skills is not just about securing coverage, rather it’s about crafting a story that will...
by Jessica Vitale | Oct 2, 2023 | Insights, Marketing & PR
Chocolate and peanut butter. Popcorn and a movie. Tuesdays and Tacos. Some things just go together and make each other better. That’s also true of marketing functions. Ideally, no marketing function exists in a vacuum; an impactful program should be integrated and...
by Miranda Maldonado | Aug 23, 2023 | Innovation, Insights, Marketing & PR
Public relations professionals are no strangers to the ever-changing media landscape and the need to keep up with technological advances. How PR pros operate looks different than it did ten or even five years ago. As AI continues to evolve, publicists have the...