by Suzette Plumley | Jul 25, 2023 | Innovation, Insights, Marketing & PR
Fostering meaningful relationships with journalists is an integral part of any brand’s media relations program. In the crowded inboxes of reporters today, it’s no surprise that media relationships can make all the difference when it comes to breaking through to a...
by Allie Marsh | Jun 20, 2023 | Insights, Marketing & PR
In today’s data-driven world information is plentiful, and harnessing its power is an effective tool for impactful storytelling. By utilizing first party data – that is, data the company collects directly from their audiences – as a narrative tool, businesses...
by Kari Ramsey | Jun 8, 2023 | Marketing & PR
For many brands, influencers are an important element of the marketing mix. But influencer engagement has changed in recent years, and it’s critical to implement a strategic long-term approach to engagement vs. a one-and-done deal. Whether you’re promoting a product,...
by Lisa Robinson | Jun 1, 2023 | Innovation, Insights, Marketing & PR
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four...
by Molly Mulloy | May 9, 2023 | Marketing & PR
Public relations (PR) has always been relegated to the top of the marketing funnel. Seen as brand-building, it has been viewed as primarily driving awareness through messaging and positioning, secured media stories, speaking opportunities, awards, and...
by Molly Mulloy | Dec 6, 2022 | Crafted Updates, Innovation, Marketing & PR
As marketers, our branding ironically often falls to the wayside. We are laser focused on our clients, often to the detriment of our brand. Much time and thought were put into who we were when the agency was formed nearly 9 years ago – but as we know, companies and...
