by Miranda Maldonado | Aug 23, 2023 | Innovation, Insights, Marketing & PR
Public relations professionals are no strangers to the ever-changing media landscape and the need to keep up with technological advances. How PR pros operate looks different than it did ten or even five years ago. As AI continues to evolve, publicists have the...
by Stefanie Fricke | Aug 15, 2023 | Insights, Marketing & PR
Business-to-business (B2B) thought leadership isn’t always the most glamorous and doesn’t garner a ton of fanfare, but it can be one of the most valuable elements of a communications program, if done right. Thought leadership, while a vague term that can be...
by Raina Danna | Aug 7, 2023 | Insights, Marketing & PR
We’ve all been there: months spent planning, perfecting messaging, training spokespeople, coordinating with vendors – and just as you’re ready to share the fruits of your labor with the world – something happens. Whether it’s an incident that causes a local swell of...
by Suzette Plumley | Jul 25, 2023 | Innovation, Insights, Marketing & PR
Fostering meaningful relationships with journalists is an integral part of any brand’s media relations program. In the crowded inboxes of reporters today, it’s no surprise that media relationships can make all the difference when it comes to breaking through to a...
by Allie Marsh | Jun 20, 2023 | Insights, Marketing & PR
In today’s data-driven world information is plentiful, and harnessing its power is an effective tool for impactful storytelling. By utilizing first party data – that is, data the company collects directly from their audiences – as a narrative tool, businesses...
by Kari Ramsey | Jun 8, 2023 | Marketing & PR
For many brands, influencers are an important element of the marketing mix. But influencer engagement has changed in recent years, and it’s critical to implement a strategic long-term approach to engagement vs. a one-and-done deal. Whether you’re promoting a product,...
