Crafted Insights

Agility in PR: What to Do When Breaking News Impacts Your Launch 

Agility in PR: What to Do When Breaking News Impacts Your Launch 

We’ve all been there: months spent planning, perfecting messaging, training spokespeople, coordinating with vendors – and just as you’re ready to share the fruits of your labor with the world – something happens. Whether it’s an incident that causes a local swell of fury in the city in which you’re planning an activation, an unexpected moment in pop culture that gets everyone talking, or a...

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Landing (and managing) a feature story

Landing (and managing) a feature story

For communications professionals, feature stories can be our white whales - relentlessly pursued but just-out-of-reach. Often running longer than a page, a feature story is distinguished by the fact that the majority of the story will focus on your brand / client. Sounds great right? Of course, we all would love to see that type of spotlight shine on a client we love and believe in. Here are 5...

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What’s Up with Substack 

What’s Up with Substack 

Fostering meaningful relationships with journalists is an integral part of any brand’s media relations program. In the crowded inboxes of reporters today, it’s no surprise that media relationships can make all the difference when it comes to breaking through to a reporter with client stories and news.   One way to establish and nurture these relationships is by tuning into writers on...

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Crafted Food Industry Trends Report: June 26, 2023

Crafted Food Industry Trends Report: June 26, 2023

QUOTE OF THE DAY “This approval will fundamentally change how meat makes it to our table. It’s a giant step forward towards a more sustainable future — one that preserves choice and life.” - Dr. Uma Valeti, the Chief Executive and Founder of Upside Foods GROCERY U.S. Approves the Sale of Lab-Grown ChickenThe Agriculture Department approved the production and sale of laboratory-grown...

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Unleashing the Power of Data: 3 Tips for Storytelling  

Unleashing the Power of Data: 3 Tips for Storytelling  

In today's data-driven world information is plentiful, and harnessing its power is an effective tool for impactful storytelling. By utilizing first party data – that is, data the company collects directly from their audiences – as a narrative tool, businesses can create effective and engaging stories that resonate with their target audience. Leveraging data and insights is not a tactic reserved...

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Maximizing the Impact of Influencer Engagement

Maximizing the Impact of Influencer Engagement

For many brands, influencers are an important element of the marketing mix. But influencer engagement has changed in recent years, and it’s critical to implement a strategic long-term approach to engagement vs. a one-and-done deal. Whether you’re promoting a product, service, experience, or something else, there are some baseline best practices to keep in mind for your influencer strategy to ensure you get the most bang for your buck.

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