Crafted Insights
Unleashing the Power of Data: 3 Tips for Storytelling
In today's data-driven world information is plentiful, and harnessing its power is an effective tool for impactful storytelling. By utilizing first party data – that is, data the company collects directly from their audiences – as a narrative tool, businesses can create effective and engaging stories that resonate with their target audience. Leveraging data and insights is not a tactic reserved...
Maximizing the Impact of Influencer Engagement
For many brands, influencers are an important element of the marketing mix. But influencer engagement has changed in recent years, and it’s critical to implement a strategic long-term approach to engagement vs. a one-and-done deal. Whether you’re promoting a product, service, experience, or something else, there are some baseline best practices to keep in mind for your influencer strategy to ensure you get the most bang for your buck.
5 Ways to Apologize and Mean It
Being free to be wrong starts from the top where taking the preferable knee may be creaky but necessary. Leaders set the tone for the organization.
Crafted Food Industry Trend Report: May 15, 2023
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four rules of wisdom encapsulated as sentences, which he shares will his colleagues as important to invoke: 5 Ways to Apologize and...
The Rise of Performance PR: A Full-Funnel Play
“…in today’s high-performance business climate, where everything needs to be tied back to the bottom line, our industry has also adapted to become a full-funnel marketing function…”
Crafted Food Industry Trend Report: May 1, 2023
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four rules of wisdom encapsulated as sentences, which he shares will his colleagues as important to invoke: 5 Ways to Apologize and...