• HOME
  • OUR WORK
  • OUR SUPERPOWER
  • INSIGHTS
  • ABOUT US
The Rise of Performance PR: A Full-Funnel Play

The Rise of Performance PR: A Full-Funnel Play

by Molly Mulloy | May 9, 2023 | Marketing & PR

Public relations (PR) has always been relegated to the top of the marketing funnel. Seen as brand-building, it has been viewed as primarily driving awareness through messaging and positioning, secured media stories, speaking opportunities, awards, and...

Recent Posts

  • How PR Pros Can Leverage AI 
  • Mastering B2B Executive Thought Leadership
  • Agility in PR: What to Do When Breaking News Impacts Your Launch 
  • Landing (and managing) a feature story
  • What’s Up with Substack 

Recent Comments

No comments to show.

Crafted PR Logo
