by Natalie Scott | Mar 5, 2024 | Marketing & PR
Viral PR Campaigns & What We’ve Learned from Them PR campaigns can either soar or sink, with their impact ranging from the brilliantly executed to the cringe-worthy “oopsies” that have the potential to haunt a brand for years. Despite careful planning and...
by Molly Mulloy | May 9, 2023 | Marketing & PR
Public relations (PR) has always been relegated to the top of the marketing funnel. Seen as brand-building, it has been viewed as primarily driving awareness through messaging and positioning, secured media stories, speaking opportunities, awards, and...