Viral PR Campaigns & What We’ve Learned from Them PR campaigns can either soar or sink, with their impact ranging from the brilliantly executed to the cringe-worthy “oopsies” that have the potential to haunt a brand for years. Despite careful planning and...
Most agencies start with a dream or vision; Crafted Communications started with clients. Ten years ago, when the Crafted founders were at a wonderful multinational agency, the company faced a dilemma many firms confront. A significant global food company wanted...
Chocolate and peanut butter. Popcorn and a movie. Tuesdays and Tacos. Some things just go together and make each other better. That’s also true of marketing functions. Ideally, no marketing function exists in a vacuum; an impactful program should be integrated and...
For many brands, influencers are an important element of the marketing mix. But influencer engagement has changed in recent years, and it’s critical to implement a strategic long-term approach to engagement vs. a one-and-done deal. Whether you’re promoting a product,...
Public relations (PR) has always been relegated to the top of the marketing funnel. Seen as brand-building, it has been viewed as primarily driving awareness through messaging and positioning, secured media stories, speaking opportunities, awards, and...
