by Jessica Vitale | Oct 2, 2023 | Insights, Marketing & PR
Chocolate and peanut butter. Popcorn and a movie. Tuesdays and Tacos. Some things just go together and make each other better. That’s also true of marketing functions. Ideally, no marketing function exists in a vacuum; an impactful program should be integrated and...
by Molly Mulloy | May 9, 2023 | Marketing & PR
Public relations (PR) has always been relegated to the top of the marketing funnel. Seen as brand-building, it has been viewed as primarily driving awareness through messaging and positioning, secured media stories, speaking opportunities, awards, and...
