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The Rise of Performance PR: A Full-Funnel Play

The Rise of Performance PR: A Full-Funnel Play

by Molly Mulloy | May 9, 2023 | Marketing & PR

Public relations (PR) has always been relegated to the top of the marketing funnel. Seen as brand-building, it has been viewed as primarily driving awareness through messaging and positioning, secured media stories, speaking opportunities, awards, and...

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