Crafted Insights
Crafted Food Industry Trend Report: May 1, 2023
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four rules of wisdom encapsulated as sentences, which he shares will his colleagues as important to invoke: 5 Ways to Apologize and...
2022: A Look Back
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four rules of wisdom encapsulated as sentences, which he shares will his colleagues as important to invoke: 5 Ways to Apologize and...
Crafted Food Industry Trends Report: Dec. 12, 2022
5 Ways to Apologize and Mean It The author Louise Penny created an admirable leader in the character of Chief Inspector Gamache. For those who haven’t read her series about the inspector, Gamache embodies many traits that executives should emulate, including his four rules of wisdom encapsulated as sentences, which he shares will his colleagues as important to invoke: 5 Ways to Apologize and...
Same Crafted, Better Branding
As marketers, our branding ironically often falls to the wayside. We are laser focused on our clients, often to the detriment of our brand. Much time and thought were put into who we were when the agency was formed nearly 9 years ago – but as we know, companies and brands evolve. Today, we’re thrilled to share Crafted’s new look and feel. Our brand purpose remains steadfast - to improve lives...
Crafted Food Industry Trends Report: Nov. 28, 2022
GROCERY Publix Only Runs a Few Small-Format Stores, But They’re a Hit With ShoppersGreenWise Market, a chain of small-format specialty grocery stores operated by Publix, has generated more foot traffic at every location in Florida throughout 2022 on a year-over-year basis, even as visits to the retailer’s traditional supermarkets in the state have consistently declined by the...
Gratefully Yours, Crafted
Happy Thanksgiving to all of you.